Fundraising & Donor Retention KPIs: Putting Data into Action

Contents

Introduction

We’ve all heard the same old lectures that tracking data is important for effective fundraising and donor retention — and it is! But what’s even more important is making sure you know how to use data to make smarter decisions.

That’s where the Fundraising Key Performance Indicators (KPIs) come in. These 14 simple metrics have been identified by AFP’s Fundraising Effectiveness Project as the most important data points for nonprofits to be tracking. In this session, we’ll learn how to use the KPIs to benchmark your organization’s fundraising and donor retention performance — and create action items to improve your strategy moving forward.

Video

Slides

Slides from the presentation are available here:Putting Data into Action.pdf