Everything You Know About Generational Giving is Wrong

Contents

Introduction

The typical narrative we hear regarding giving is that Boomers give the most and Millennials are not worth much effort to cultivate. Yet just like how we’ve been told that Millennials are responsible for killing off Blockbuster video and napkins, the true story is much more complex.

Using data to unpack the realities of generational giving, this webinar will examine ways to structure retention and acquisition campaigns to excite anyone, regardless of their thoughts on avocado toast.

Video

Slides

Slides from the presentation are available here: Generational Giving slides.pdf

Contents & Additional Resources

• There are differences in generational giving, but not as stark as we have heard
• Best segments to concentrate on regardless of age are recurring & major donors
• Multi-channel strategies that are donor-centric will appeal to anyone