The Strategic Formula for Nonprofit Email Appeal Success

Contents

Introduction

While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action might seem like an endless set of possibilities, there is a strategic, research-driven formula you can use to add method to the madness, and better control and analyze outcomes.

In this session, you’ll learn a strategic formula for optimizing email appeals and cultivation efforts. Along the way, you’ll hear case studies and stories of non-profit organizations that have applied this formula and seen significant growth in email performance, donations, and online revenue.

Video

Slides

Slides from the presentation are available here: Slides - Strategic Formula for Nonprofit Email Appeal Success.pdf

Contents & Additional Resources

• Writing an email? Use this template! Email Body Template.docx