Social fundraising is a powerful tool to empower your constituents to help your fundraising efforts. Using NeonCRM's Social Fundraising module, constituents can create pages and ask people from their personal networks for contributions.
Creating a Campaign
Campaigns act as the "umbrella" for a group of Social Fundraising pages. A Campaign is required to create a Social Fundraising page. For the purposes of this example, we'll go through all the steps necessary to create a Campaign and a Social Fundraising page.
Begin by clicking on Campaigns in the Fundraising menu.
Click Add New Campaign.
You'll need to Name your campaign, and include a fundraising Goal. While a goal is not strictly necessary, it's an important aspect to Social Fundraising. A goal is required for the graphs and charts on Social Fundraising pages to display properly. The other important field to include is the Support Social Fundraising: make sure it says Yes.
Once your campaign is created, you'll be taken to the Campaign Detail page. This page allows you to configure the campaign page itself as well as the donation form settings. These settings do not have any influence on Social Fundraising pages.
To configure settings related to Social Fundraising pages, click on the View Social Fundraising Details button.
From this page, you can see a summary of statistics for all Fundraisers who are raising money for this campaign.
You can also add Fundraisers to this campaign, and configure some of the page settings.
Fundraising Page Content
While most of the display of Social Fundraising pages is pre-configured, you do have control over two aspects of your Social Fundraising pages:
- Edit Header Image - add a header image.
- Edit Fundraising Page Content - add a description of your campaign.
To configure these two settings, navigate to the Social Fundraising Campaign Detail Page for the campaign you wish to customize and find the Fundraising Page Content section.
The header image appears on everyone's individual Social Fundraising page, and all Social Fundraising donation forms. In practice, a short and wide (think banner) image works best here.
Your Header Image appears in two places:
- All Social Fundraising Pages
- All Social Fundraising Donation Forms
Click Edit Header Image to upload a new image.
Select an image from your computer by clicking Browse, and then click Upload to upload your image to this campaign. Click Back to Campaign to navigate back to the Social Fundraising Detail Page.
Use the content editor to add or edit content. Use this area to provide a brief overview of the objectives of your fundraising campaign. Bear in mind that this content appears on each individual's Social Fundraising page.
Your Fundraising Page Content appears in two places:
- Every individual's Social Fundraising page, below their personal message
- Social Fundraiser List (All Fundraisers) page
Click Edit Fundraising Page Content to edit this content section.
Click Submit when finished editing.
Social Fundraising Settings
To configure some additional features, navigate to the Social Fundraising Campaign Detail Page for the campaign you wish to customize and click the Social Fundraising Settings button.
These settings are applied on a campaign-by-campaign basis.
Enable "Create Page" button on social fundraising pages
If disabled, this setting removes the create a page button and also deactivates the public facing page that allows a constituent to create a fundraising page for that campaign (the "Create Fundraiser Link"). Disabling this option prevents public visitors from becoming fundraisers. Constituents can still create a fundraising page from your constituent login portal when this setting is disabled. If you try to navigate to this page directly when this setting is disabled, you will be redirected to the campaign page.
Enable Fundraising Team
Enable "All Fundraisers" page
Disabling this option will remove the "All Fundraisers" button from social fundraising pages, and deactivate the "Campaign Fundraiser List" page. If you try to navigate to this page directly when this setting is disabled, you will be redirected to the campaign page.
Enable "Supporters" list on social fundraising pages
Disabling this option will hide the list of donors and event registrants at the bottom of a social fundraising page.
Enable Fundraiser Statistic charts for logged-in social fundraisers
Disabling this option will hide the large donut charts that are shown to social fundraisers when they log in to manage their page.
Enable embeddable sidebar widget for social fundraising pages
When enabled, Neon generates a code snippet that logged-in fundraisers for this campaign can access from the Share My Page tab in your constituent login portal. They can copy this code and embed it on any web page they like in order to display the Fundraising Widget specific to this campaign. System users can also access this code by clicking on the "View Code Snippet" link from a fundraiser detail page.
Enabling this option gives you some further configuration options for this widget, as shown below.
Configuring the Social Fundraising Donation FormYou can also choose to collect more detailed personal information on your social fundraising donation forms, such as address and phone number.
Check the Enable collection of donor address on social fundraising donation pages box. This displays your options for fields to add to the donation page.
You can choose which fields to display. You can also choose to make them required. You cannot re-label these fields, nor can you change the order in which they appear.
Applying Alternate Web Templates
You can also apply an alternate web template to the Social Fundraising pages for this campaign.
This is the extent of your ability to configure your Social Fundraising pages. The rest of the content must be controlled by the Fundraisers themselves.
Adding Fundraisers to your Campaign
User Guide for your Fundraisers
We have prepared a user guide that explains the process of creating and managing individual fundraising pages. The guide assumes that you have directed your users to a fundraising signup page. Please feel free to distribute this guide to your fundraisers and modify its contents as you see fit.User Guide for your Social Fundraisers
Fundraisers Adding Themselves
Ideally, your constituents will simply create their own accounts and fundraising pages for your campaign. You can distribute two different links to your social fundraising campaign:
- Create Fundraiser Link - This link takes you directly to the form for creating an account and subsequently creating a fundraising page for this campaign.
- Campaign Fundraiser List - This link takes you to a page that displays the Social Fundraising campaign description and a list of all active Social Fundraising pages for this campaign. It serves as a useful homepage for your fundraising page because it summarized your progress and provides links to donate or create Social Fundraising pages.
Adding Fundraisers from the Social Fundraising Detail Page
You can also manually create pages for your constituents.
To create a page for an existing account, click Add Fundraiser.
Search by name for the individual account, and click their name to select them.
This action creates a Social Fundraising page and adds them to the list of Fundraisers.
For each Fundraiser, you can do the following:
- Click on their name - This takes you to their account detail page.
- Click Detail - This takes you to a page with more detailed information about this particular fundraising page.
- Click Web - This takes you to their actual live fundraising webpage.
- Click Delete - This will delete their fundraising page entirely.
Adding Fundraisers from the Account Detail Page
You can also add Social Fundraising pages to an account directly from their Account page. Find the section labeled Social Fundraising. This section includes a list of all of this person's pages. It also shows summary statistics about their fundraising history.
To add a new page to this account, click Add Fundraising Page.
This will take you to a list of all available Campaigns. Check the boxes next to the Campaigns for which you would like to create pages. Click Submit.
Fundraiser Detail Page
This page shows you detailed information about an individual's Social Fundraising page. From a Fundraiser detail page, you can do the following:
- Set their personal fundraising goal
- Delete or Disable the Social Fundraising page
- Set up a custom URL for the fundraising page
- Set up or edit their personal message
- Set up or edit their personal photo
- View donation history for their page
- View campaign-related event registrations credited to this social fundraiser
- View or disable donation comments (You cannot edit a Social Fundraiser Comment, but you can hide or delete it.)
Some of your fundraisers might want raise money as a group and have their individual totals be summed up together. To do this, you can enable teams for a social fundraising campaign.
Enabling Teams for a Campaign
Navigate to your social fundraising campaign's detail page and click Social Fundraising Settings.
There, you can activate teams for this campaign by checking Enable Fundraising Team.
To let people sign up for teams publicly, enable the Join Team button. (There is another Join Team button that can be enabled for the sidebar widget, if that is enabled.) If you want only administrators to determine who is on a team, leave the Join Team button box unchecked.
Creating Teams and adding Fundraisers
Choose a fundraiser to be captain for a team. Navigate to that fundraiser's page details.
On the fundraiser's details page, their Fundraising Team will be listed under the links to their various forms. By default the team will be None. Add a team by clicking Change.
You can choose whether to Add a new team - making this account team captain - or add them to someone else's existing team.
If you create a new team, you can edit the team name and content by clicking the team name.
Team Page Content
Clicking the team link will navigate to the team page content. This is set up just like individual fundraising pages, but describes a group of fundraisers. The participating fundraisers and their totals are listed below the content area.
Adding Social Fundraising Donations as a Staff User
As a System User, you can add donations and credit them to a Social Fundraiser. These donations will appear on the Social Fundraising page. If your campaign accepts checks, for example, this is the preferred method to add them to a page.
To add a donation and credit a Social Fundraiser, click on Add Donation.
In addition to the Donor Name and Amount, you need to select your Campaign. Then, choose a Social Fundraiser. The list of Social Fundraisers will be different depending on which campaign you have selected. Complete your donation transaction as you would any other donation.
After successfully entering the donation, you will see it reflected in several places:
- It will be logged as a donation on the donor's account.
- It will be displayed on the social fundraising page.
- It will be displayed on the fundraiser detail page.
- It will be displayed to the fundraiser in their page configuration interface.
- If the fundraiser is part of a team, that donation will be added to the team total.
System Emails and Social Fundraising
Donors who contribute to a Social Fundraising page receive your standard defined Donation Appreciation System Emails. Social Fundraiser information is not currently available as email tokens.
A constituent that follows the Create Fundraiser Link and clicks the Create New Account button will be directed to the 'createFundraiser.jsp?' page. Submitting this form will create a new Neon account and trigger the Account Registration system email. You can create a new version of this system email to include some instructions for constituents on how to log in to the Constituent Login Portal and create a new fundraising page.
Fundraisers can be notified when a donation is made to one of their pages by enabling the Fundraiser Donation Notification system email.