Peer-to-Peer Fundraising: Best Practices to Maximize Fundraising


Contents & Additional Resources


Learn best practices from experienced professionals RJ Canning from The Ulman Cancer Fund for Young Adults and Sue Dalos from Charity Dynamics. Whether you're considering starting a new social fundraising campaign or looking to optimize your current efforts, you're sure to leave this webinar with tips for your organization!



Slides from the presentation are available here: NeonCRM Peer-to-Peer Fundraising.pdf

Contents & Additional Resources

  • Popularity of Peer-to-Peer Fundraising
    • America's top 30 Social Fundraising programs rasied over $1.5 Billion in 2016
  • Variety of Social Fundraising Campaigns
    • 65% of social fundraising campaigns are walks
    • 20% are runs
    • "theme-ing" traditional events
  • Tips on how and why to weave in your mission
  • Success of Peer-to-Peer Campaigns
    • The Ulman Cancer Fund for Young Adults raises 50% of their budget from Social Fundraising
    • Buy in from senior leadership essential
  • Major mistakes organizations have made
    • Not scoping out the full cost of the program
    • Not creating a structure to retain your participants
    • Having no fundraising minimum or requirements for participation
  • The need to support your fundraisers
    • Create a personal connection between the participants and the organization
    • Distributing fundraising guides that are unique to the program
    • Include goals
    • Include templates for letters, emails, and social media posts
  • Finding your fundraisers
    • Tap your immediate support network
    • Ensure your event has a unique draw to bring in new supporters
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