Peer-to-Peer Fundraising: Best Practices to Maximize Fundraising

Contents

Introduction
Video
Slides
Contents & Additional Resources

Introduction

Learn best practices from experienced professionals RJ Canning from The Ulman Cancer Fund for Young Adults and Sue Dalos from Charity Dynamics. Whether you're considering starting a new social fundraising campaign or looking to optimize your current efforts, you're sure to leave this webinar with tips for your organization!

Video

Slides

Slides from the presentation are available here: NeonCRM Peer-to-Peer Fundraising.pdf

Contents & Additional Resources

  • Popularity of Peer-to-Peer Fundraising
    • America's top 30 Social Fundraising programs rasied over $1.5 Billion in 2016
  • Variety of Social Fundraising Campaigns
    • 65% of social fundraising campaigns are walks
    • 20% are runs
    • "theme-ing" traditional events
  • Tips on how and why to weave in your mission
  • Success of Peer-to-Peer Campaigns
    • The Ulman Cancer Fund for Young Adults raises 50% of their budget from Social Fundraising
    • Buy in from senior leadership essential
  • Major mistakes organizations have made
    • Not scoping out the full cost of the program
    • Not creating a structure to retain your participants
    • Having no fundraising minimum or requirements for participation
  • The need to support your fundraisers
    • Create a personal connection between the participants and the organization
    • Distributing fundraising guides that are unique to the program
    • Include goals
    • Include templates for letters, emails, and social media posts
  • Finding your fundraisers
    • Tap your immediate support network
    • Ensure your event has a unique draw to bring in new supporters
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