How do I give event discounts to specific types of constituents (such as members)?

Table of Contents

Contents
Summary
Event Discount: Registration Discounts
Conditional Ticket Prices
Event Discount: Coupon Codes
Default Group Ticket Options
Related Guides
 

Summary

Neon has several possible ways for organizations to offer discounted event tickets to some constituents. To determine which one of these options is right for you, consider the following:

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This question closely resembles the question, "Which is more important: ensuring no one accesses unearned benefits or ensuring ease of access?"

If you want to prioritize security of your benefits (only members get the member discount), an Event Registration Discount is probably the best fit for you.

If you prioritize ease of access (no signing in, simplest form possible), you may want to use multiple ticket prices in the Default Ticket Group

Event Discounts: Registration Discounts
  • How?

  • Why?

    • If constituents are logged in, these benefits apply automatically. The event creator just needs to create the default ticket prices and allow the registration discount to reduce those prices as needed. 
    • A good fit if constituents are willing to log in. 
Conditional Ticket Prices
Event Discounts: Coupon Codes
  • How?

    • If the benefits scale in coordination with the size of the purchase, create a percentage off discount (i.e. all tickets purchased by a member are 10% off, not just the member's ticket). If the benefits are limited to the member's ticket alone (i.e. the member's ticket is half off), create a price off discount. 
    • Follow this guide on Event Discounts to create the discount. 
    • Do not limit the discount to certain types of constituents and distribute the code to just your members by, first, sending a campaign email to all current members, and, secondly, adding it to the New Member Registration System Email
  • Why?

    • This is a good fit if your constituents do not log in to Neon before registering for events. 
Default Ticket Group Options
  • How?

  • Why?

    • This method is as reliable as your constituents. 
    • This is a good fit if your constituents do not log in to Neon before registering for events and a System Administrator is willing to double check registrations. 
 

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