How to use Yoast SEO in your Inspire Website

Contents
Introduction
Readability
Keyword
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Introduction

The first question you may be asking yourself is: What is SEO? SEO stands for Search Engine Optimization. This is how you make sure your website, including individual pages and posts appear high on the list of results in the search results of a search engine (Google, Bing, etc.).

Neon has partnered with Yoast SEO to help you optimize your content to appear in search engines. Yoast SEO has instructions and documentation on how to use their product, including a Knowledge Base. We are not going to recreate the excellent documentation they have already created, however, we have included a few tips and tricks below.

Tip: Are you interested in diving in much deeper and learning much more about Search Engine Optimization? Google does a great job teaching about SEO. Take a look at their documentation: Search Engine Optimization Start Guide.
 
This guide will focus on the 2 main areas of Yoast SEO's services: Readability and Keyword. Yoast SEO also has more capabilities around social media as well. Take a look at this blog post: Social Media Optimization with Yoast SEO for more information.
 
Readability

Each page or post on your site is given a color (red, orange or green) based on Yoast SEO's analysis of the page. The Readability tab provides you with a brief analysis of why your page received that color and recommendations for making improvements to the page. It also links you to further information from Yoast SEO's knowledge base of resources.

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Keyword

Under Keyword you have two areas to edit: Snippet and Focus Keyword.

The Snippet is a preview of what your post might look like in search results. You can learn more about Snippet Preview here. From here you can edit the title, description and slug, which is the end of the URL.

Your Focus Keyword allows you to "Pick the main keyword or keyphrase that this post/page is about." Once you have picked your Focus Keyword, Yoast SEO will do additional Analysis of the post or page, helping you to refine your content. 

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