Preparing for Your Annual Fundraising Event


Contents & Additional Resources


This recorded webinar will advise you on how to prepare for your annual fundraising event, specifically how to maximize your fundraising potential.



Preparing for your Annual Fundraising Event.pdf

Contents & Additional Resources

Before the Event:

Tip 1: Spark Passion, Be Creative with your Marketing Materials

  • Utilize marketing materials & know when to hire a professional


  • Don’t be afraid to “brand” your event: create guidelines around images, graphics, colors and fonts

  • Start early

  • Have a targeted marketing plan

Tip 2: Connect your Event to a Fundraising Campaign

  • In Neon, by creating a Campaign, you will be able to see the money from both donations and event registrations 
  • People can make additional donations on your event registration form that will be directed to that campaign 
  • You can use a separate donation form your event and ask people to donate if they don't attend

Tip 3: Engage your Board of Directors or Event Committee 

  • Use Neon saved reports to show how your ticket sales and donations are going
  • Engage your Board or Committee as Social Fundraisers

Tip 4: Use Neon Event Sessions for additional paid options

  • Can you find a way to monetize additional pieces of your event?
    • Tshirts?
    • Alcohol Packages?
    • Mulligans at a Golf Tournament?
  • Be creative! Find ways to cover your costs or charge for add-ons that don’t cost you money.

At the Event:

Tip 5: Be prepared to take credit card donations at the event

Tip 6: Recognize your Monthly Donors

  • Include recognition for your monthly donors at the event and you'll achieve two goals at once: solidify the donors' standing in your organization and encourage new gifts.

After the Event:

Tip 7: After the event, thank your attendees and donors

  • Decide on your strategy to thank your donors before the event or it will get delayed in the post event cleanup
  • Thank people for attending and celebrate what you raised together
  • Make it immediate; have an email scheduled to send a day or 2 after the event
  • If you use Neon Email Audiences and Campaigns, you can create your Email Audience based upon Event Attendees and schedule an Email Campaign to send a day or two after the event. Your Email Audience will dynamically update with any last minute attendees that are added to your Neon system before the email sends.

Tip 8: Find a special way to thank you Board of Directors or Committee Members

  • Hand written notes are always appreciated!
  • Are there program participants who could write thank you notes?
  • Recognize their contribution in your newsletter.
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