The Neon Web Studio team has created some questions to help you think through building your new Inspire Website. These questions are designed to help you think identify what is important to your organization and decide what needs to be communicated on your website. We also included a PDF of this exercise if you want to share it with different members of your team.
Once you work through these questions, we recommend that you read: Creating the Information Architecture for your Inspire Site.
What is your organization and what do you stand for?
What is your mission?
Tell your story. How did your organization begin? When is it at its best? What are you proud of? (up to 2 paragraphs)
What would you like the focus of your website to be? (a bullet list of 1-5 items)
Who is/are your target audience or audiences? (a bullet list of 1-5 items)
How do you want your constituents (e.g. new visitors, donors, members, clients) to contact you?
What is your primary call to action? (e.g. To make a donation, to become a membership, to register for an event, other?)
What colors would you like to use on your site?
List 3-5 websites that you like. What do you like about them? What do you not like about them?
What images do you want to include on your site?